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Research papers

A novel approach to planning and simulation in the field of marketing (German)

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
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Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing-german-


Research papers

A novel approach to planning and simulation in the field of marketing

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
×

Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing


Research papers

Experiences in planning the economic transformation of textile areas

This report may perhaps seem atypical in a meeting of experts dedicated essentially to market research. In fact, rather than concerning the research itself or its relevant techniques, it regards their use when faced with a specific problem which in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: A. Martelli
June 15, 1973
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Citation

Martelli , A. (1973a, June 15). Experiences in planning the economic transformation of textile areas. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/experiences-in-planning-the-economic-transformation-of-textile-areas


Research papers

Micro-analytic behavioural simulation models (French)

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971
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Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models-french-


Research papers

Micro-analytic behavioural simulation models

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971
×

Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models


Research papers

Comments on the paper by Miss Bernhard and Mr. Baur (French)

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
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Citation

Bessis, P. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur-french-


Research papers

Comments on the paper by Miss Bernhard and Mr. Baur

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
May 3, 1971
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Citation

Just, V. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur


Research papers

The use of attitude data in the short-term forecasting of durable expenditure

This paper outlines some current research being conducted at the London Business School, sponsored by the Leverhulme Trust in conjunction with the Gallup Poll, into how market survey data can be used to measure the state of consumer expectations and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Gordon Heald
September 1, 1970
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Citation

Heald, G. (1970a, September 01). The use of attitude data in the short-term forecasting of durable expenditure. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-attitude-data-in-the-short-term-forecasting-of-durable-expenditure


Research papers

Looking beyond the immediate market

The paper shows what happens when a company selling an industrial product to a small, closely-knit market looks beyond this immediate market to the much more complex and fragmented market which originates the demand for the product. The survey had...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: D. A. Clark
September 1, 1970
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Citation

Clark, D. A. (1970a, September 01). Looking beyond the immediate market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/looking-beyond-the-immediate-market